AVA retail is excited to announce the immediate availability of AVA SmoothShop™. This IoT solution uses Microsoft Azure to empower retailers to deliver truly frictionless shopping for their customers.
For the shopper, it’s as easy as one-two-three. Log in with your phone, pick up your products, and walk out of the store. No waiting in check-out lines, or even any self-checkout. The IoT Sensor fusion, built with AVA retail technology as the cornerstone, tracks the shopper and all the items selected in a virtual shopping cart. When the shopper leaves the store, the cart is transferred to the app on their phone, and the payment is processed.
Through this digital transformation of physical retail, the retailer is introducing a truly ground-breaking shopping experience, all while capturing shopper data and insights that they’ve never had before. Store associates that were once behind the checkout counter can now be on the floor, helping customers. Retailers can expect high sales volume and revenue from this more compelling shopping experience, as well as more efficient staffing models to drive higher margins.
“Retailers globally are already investing in the digital transformation of their stores, looking for ways to both learn more about their in-store shoppers and find ways to enhance that shopping experience to better compete with the e-tail shopping experience,” said Atul Hirpara, CEO of AVA retail. “Our company has been leveraging IoT technology, computer vision and sensor fusion, powered by Microsoft Azure, to solve these problems since its founding in 2015. AVA SmoothShop is the natural evolution of that effort.”
This solution has been in a fully functioning pilot in San Francisco since October, 2017. The technology is now commercially available and was just on display in live demos at The National Retail Federation Big Show, January 14-16, in New York City.
Bharat Popat, Retail Industry Solutions Director, at Microsoft Corp. says: “AVA retail has been a trusted partner of Microsoft and our Retail Industry team for several years. Their IoT-based shopper analytics solution has been a key part of Microsoft’s Retail solutions portfolio for consumer shopping experiences, and this AVA Analytics and SmartTrack technology plays a prominent role for delivering new shopping experiences”.
“Microsoft Azure is the secure, scalable cloud solution and it is our preferred cloud platform as we commercialize our frictionless shopping solution,” said Atul Hirpara. “In this solution, we use Microsoft Azure Machine Learning, Azure IoT, Azure SQL Database and Azure HDInsight”.
COMPANY BACKGROUND
AVA retail is a Redmond, Washington based company that provides actionable insights by digitally transforming brick-and-mortar retail to deliver more profitable and engaging customer experiences. AVA retail brings true parity to physical retailers to what the top e-tailers can do, making them competitive again. Why can’t a retailer track every shopper as they travel through the store and interact with products? Why can’t they track dwell time and paths? Why can’t they deliver insights and predictions, in real time and over time?
The answer is, with AVA retail they can. AVA retail leverages IoT sensors to digitally transform physical retail locations, creating digital footprints of in-store shoppers, store associates and store inventory that was not available before. AVA retail then converts this data into insights through their Analytics dashboard, empowering retailers and CPG companies to create better shopper experiences, better staffing efficiency, and higher sales conversion.
This high fidelity dna analysis of retail shoppers is made possible through the proprietary fusion and placement of sensors by AVA retail, and the Azure cloud-enabled Artificial Intelligence converts this data into actionable insights. AVA retail leverages existing camera and sensor infrastructure, combined with new sensors where necessary, to implement the ideal retailer solution. Shoppers are tracked anonymously, unless they choose to be identified through a mobile login process. Vision-based tracking, combined with other sensors, enables retailers to gain a more complete understanding of their shopper behavior, versus technologies that rely exclusively on tracking phone signals.
Awesome supermarket solution!
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